INTERNATIONAL PLANNED PARENTHOOD FEDERATION

words: IPPF, already established at Newham's Row, sought to consolidate their workforce onto a single working floor, creating a unified and cohesive base for their team. Central to this was the need for a space that could accommodate the diverse needs of both individuals and the business as a whole, incorporating quiet working zones for focused tasks, collaboration spaces to encourage teamwork, and social zones to foster connection. A key ambition was to design an environment compelling enough to bring people back into the office, offering a workplace experience that felt genuinely enriching and worth the commute. Having occupied the building for a considerable time, the space was due a refresh — one achieved through clever and economical solutions, such as vinyl wrapping the existing reception desk, to modernise the environment without unnecessary expenditure. Throughout the revived space, IPPF's brand ethos and personality were woven in through carefully considered graphical messaging; informative and empowering in tone, reflecting the organisation's values and giving the space a distinct sense of identity and purpose.