The New York Times

DesignFit-OutFurnitureProJect Management

The New York Times

Soft Domesticity

  • £380k

    Project Value

  • 4,500

    Square Foot

  • 7 Weeks

  • Bloomsbury, London

Having outgrown their current office, New York Times have relocated some teams to an additional office at 8 Bloomsbury.


The client brief was to move away from a corporate style workplace and introduce softer domestic finishes.


Crittall effect partitioning and simple meeting room numbers emulate the symbolic New York Times’ brand whilst oak timber joinery, tree trunk stools and planting softens and domesticates their workplace.


It was important to GTA’s design team to respond to the building and its views out. Inspired by blue iron balustrades to the 1950’s flats, iron base poser tables sprayed to a matching blue feature against the full height windows.


The American style kitchen with grey and navy wood grain doors, marble effect stone worktop, raw steel fittings and prismatic glass lights serves a flexible break out and town hall space and the front of house meeting rooms.


The bespoke grid planters create subtle division between the open plan desking, meeting rooms and the ‘Court Yard’ collaboration area. Real plants were carefully specified to suit this office environment and for their oxygenating values, enhancing staff wellbeing.