Repositioning Prime Real Estate to Offer Kerb Appeal
- shall474
- Jun 24
- 2 min read
Office buildings no longer sell themselves based upon what’s on the inside, they now need to grab you as you walk past.
With an increasingly mobile (normally on 2 wheels) workforce, kerb appeal is a real factor in getting spaces filled as quickly as possible.
Potential users look not only at the signage and external décor, but how accessible the space is, where the bikes go, what the arrival experience is like for visitors and users alike.
Planting, quality materials, clear wayfinding and a sense of what’s inside all feature on the kerb appeal list. You wouldn’t stop to look at a new house if the garden was overgrown, full of rubbish with a broken down car on the drive and paint peeling off the walls. Likewise with your place of work, you want to feel a sense of welcome when you arrive. To be proud to invite people there.
The exterior of your building needs to resonate with the local area and be known for it’s features in a positive way. Quality interior lighting and clear vistas into the space help draw people towards the space, creating a sense of enquiry. ‘What’s in here?’. ‘This looks interesting?’ The daytime and night time appearances are equally important.
The exterior should lead effortlessly to the interior, and also provide places to pause, relax and compose before entering the space. Where this is not possible, a view of interior activity generates interest and purpose.
Discover how we've transformed a trio of outdated buildings into a destination workplace with striking kerb appeal, designed to attract modern tenants below.
